Farmer’s Choice was founded in 1980, with the central purpose of selling fresh and processed pork products to all income groups in Kenya. To this day, the core business of Farmer’s Choice has been the production of fresh sausages, bacon, ham and pork. Beef has also become an important supplementary product. In the mid 1980s, the company expanded into pig production, establishing a new butchery complex and slaughterhouse at Kahawa West just outside Nairobi. An essential feature of this development was Total Quality Control from the beginning to end of the production process.